Minnie Sweets: Brand & Packaging Minnie Sweets is a bakery built on handcrafted creations steeped in tradition. In today’s culture of fast food and drive-thrus, Minnie Sweets encourages patrons to slow down and savor every bite. Our branding work with Minnie Sweets evolved into a new logo, new packaging, new menus, and an ongoing social strategy project, where we helped them to connect with hungry consumers.